A rapidly growing software startup, with over 500 employees and an expanding customer base, was faced with the challenge of integrating sustainability into its corporate culture and product development. The company saw an opportunity to differentiate itself in the market through sustainable technology solutions, but lacked internal expertise on ESG issues. 

Challenge

The startup needed to align its rapid growth with sustainable practices, foster sustainability innovation among its employees, and develop products that responded to its customers’ growing sustainability demands.

 

Solution

They implemented stakeholder engagement software similar to EcoIntelix, focusing on:

• • Internal and external surveys: Created questionnaires for employees and customers on sustainability priorities and innovation opportunities.

• • Trend analysis: They used the software’s AI to identify patterns in responses and discover focus areas for sustainable innovation.

• • Ideation program: They implemented a system for generating and evaluating ideas based on the insights obtained from the analysis.

Results

• • Product innovation: Launched 5 new product features focused on sustainability in 6 months, increasing customer retention by 15%.

• • Employee engagement: Increased participation in sustainability initiatives by 80%, improving job satisfaction by 25%.

• • Operational efficiency: Reduced carbon footprint per employee by 30% through optimized remote work practices and efficient use of resources.

• • Customer acquisition: They accelerated the acquisition rate of new customers by 40%, driven by their sustainability positioning.

• • Talent attraction: Job applications from high-profile candidates increased by 50%, attracted by the focus on sustainability.

Conclusion

The adoption of the engagement platform allowed this technology startup to turn sustainability into an engine of innovation and growth. By effectively engaging employees and customers on sustainability issues, the company not only improved its internal practices but also developed products more aligned with market needs. This approach resulted in a significant competitive advantage, positioning the startup as a leader in sustainable technology and attracting both clients and talent committed to sustainability.